We run a free check that scores any website out of 100. Most tools that do this keep the rubric to themselves, which makes the number impossible to argue with — and a number you cannot argue with is not a measurement, it is a sales prop.
So here is the whole thing. Ten scored checks, weights adding up to exactly 100, plus one that scores nothing on purpose. What each one is, what it is worth, and why it is worth that. If you never run our audit, you can still work through this list yourself.
The two reports are the same engine, run twice
The preview — free, instant
- Runs everything except the speed test
- Finishes in under about 3 seconds
- Reports speed as “Not measured”, never as a failure
The full report — after email
- Runs everything, speed test included
- Takes 10–30 seconds
- Scores across the complete set of checks
The preview does not fail the speed test. It reports it as "Not measured" — and then tells you how much of the total it was able to judge, in exactly these words: "10 of 11 checks measured (82% of scored weight)." Measuring less must never look like measuring worse.
The ten scored checks, in weight order
| # | What we call it | Weight |
|---|---|---|
| 1 | Speed on a phone | 18 |
| 2 | Structured data | 14 |
| 3 | Access for AI assistants | 11 |
| 4 | Structure and accessibility | 11 |
| 5 | Can search engines index it | 10 |
| 6 | Forgera AI-readiness | 10 |
| 7 | Ways to get in touch | 9 |
| 8 | Sitemap health | 7 |
| 9 | Link preview when shared | 5 |
| 10 | Language signals | 5 |
1. Speed on a phone — 18
Most people find you on a phone, often on mobile data, often standing outside. If your page takes too long, they leave before they have seen anything — and they do not come back and try again later. This is the single biggest thing we measure because it is the one most likely to be costing you customers today without you ever knowing.
2. Structured data — 14
This is a small, hidden summary of your business written into the page in a format machines read: your name, address, opening hours, what you do. Without it, Google and AI assistants are guessing all of that from your sentences. With it, they can state it correctly. It is the difference between being described accurately and being guessed at.
3. Access for AI assistants — 11
ChatGPT, Claude, Perplexity and Google's AI answers all read websites with their own automated readers. Some sites accidentally block them — usually nobody meant to. If they are blocked, you cannot be recommended by the tools a growing number of people now ask before they book. We check each of the major ones by name.
4. Structure and accessibility — 11
Whether the page is built in a way both people and machines can follow: one clear main heading, headings in a sensible order, a stated language, labelled buttons and forms. This is what a screen reader needs, and it is also what a search engine uses to work out what the page is about. The same work serves both.
5. Can search engines index it — 10
Whether your site is telling Google it is allowed to appear in search results at all.
This is the one check that can cap the whole score
6. Forgera AI-readiness — 10
Our own measure of how ready your site is to be read, quoted and recommended by AI assistants — the clearest entry point for them, whether the main content is marked as the main content, whether the page says what language it is in. This one is ours, not Google's, and the report says so where it appears.
7. Ways to get in touch — 9
Whether someone can actually contact you without effort: a phone number they can tap instead of copying, an address a map can find, opening hours a machine can read, and the messaging apps your market really uses — WhatsApp, Viber, Messenger. A business that is hard to contact loses the customer who was ready.
8. Sitemap health — 7
A sitemap is a list of your pages handed directly to search engines so they do not have to discover everything by following links. Without one, any page not linked from your homepage may simply never be found.
9. Link preview when shared — 5
What appears when someone shares your link on WhatsApp, Facebook or Messenger — a title, a sentence and an image, or just a bare address. In markets where sharing happens in group chats, a bare link gets ignored and a proper preview gets opened.
10. Language signals — 5
Whether the site tells search engines which languages it exists in and how the versions relate. We are careful here: being in one language is not a mistake. But if your customers arrive in three languages and the site only speaks one, that is a gap worth naming — and the report says it that way, as an opportunity, not a failure.
And one more that scores nothing on purpose
What the site is built on — weight 0. We report what platform we can detect — WordPress, Wix, hand-built, or nothing identifiable — and which server. It carries no weight in the score and the report says so plainly. Being on any particular platform is not good or bad; it is context, so the person reading knows what they are working with.
Scoring someone down for their choice of tool would be exactly the kind of fake authority this audit exists not to be.
The rules the engine follows
These are worth knowing before you read any report — ours or anyone else's.
Four rules, each of which costs us a nicer-looking number
Never a fail A check that crashes is never a fail. If our own code breaks, that is our problem, not your site's. It reports as unknown, with the reason. A bug of ours must never show up as your defect.
Never a pass Nothing we could not measure is counted as a pass. No coverage means no score for that check — never zero, and never a silent tick.
Always stated The score states its own coverage — "10 of 11 checks measured (82% of scored weight)." You can always see how complete the picture is.
One page, one moment The report describes one page at one moment, and it says so in the footer. It is a measurement — not a forecast, and not a promise about rankings.
There is a fifth, and it only shows up on a bad day: if we could not retrieve your page at all, you get no score rather than a zero. "We could not measure your site" and "your site scores zero" are opposite claims, and printing the second when we mean the first would be a lie in our own favour.
Three things about the number that most scoring tools do not tell you
The weights are shares of what was actually measured, not fixed percentages of 100. If a check comes back unmeasured, it leaves both halves of the calculation — it cannot drag you down and it cannot flatter you. So "speed is 18% of your score" is literally true only when everything ran. In the free preview, where the speed test does not run, the remaining checks are scored across the weight that did.
Ten scored, eleven run. The eleventh — what the site is built on — is reported and carries no weight, which is why the coverage line counts eleven checks while the weights add to a hundred across ten.
The weights are our judgement, not a research finding. Nobody has established that speed is worth 18 and a sitemap is worth 7. We chose those numbers, we signed them off internally on 30 July 2026, and we can defend the reasoning — but they are an opinion about what costs a small tourism business customers, held by people who build these sites for a living. Anyone who tells you their audit weights are objective is selling you something. Changing ours changes every score we have ever shown, so it is a decision, not a tweak.
How the check actually runs
Method, not results — nothing here is a claim about any particular website.
- You give us one public URL
No login, no installation, nothing added to your site.
- We fetch that one page, once
One page at one moment — and the report says so in its footer.
- Eleven checks run independently
A check that crashes reports unknown; it cannot fail your site for us.
- Ten are weighted. One is reported at weight zero
What the site is built on is context, not a grade.
- The score states its own coverage
“10 of 11 checks measured (82% of scored weight).”
Why we publish the rubric at all
Because the alternative is asking you to trust a number from a company that wants to sell you a website. We would rather hand you the list and let you check our work — including the parts where the honest answer costs us the more impressive result.
See what your site scores — free
The check runs on the site you have now, gives you a plain-language readout of what it found, and tells you what it could not measure. It takes about a minute.
See what your site scores — free
No sales call attached. If your site is already fast and well-structured, the check will tell you that too.