Case study · Poland
A physiotherapy practice in Poznań was competing on the same terms as the other clinics in the city. The most valuable thing about it was buried in a biography.
Paweł Grajewski has treated athletes at the level most clinics only gesture at, including work with the Polish Olympic team. Someone searching for a physiotherapist in Poznań, rather than for him by name, would not have found that out.
That diagnosis is the transferable part of this engagement, and it is worth separating from the build. It came first, and everything after it was execution.
The diagnosis
The practice earned its visibility on its own name and very little else. The treatments he is best at were not what the site was being found for.
Visible from outside before anything was built.
The reasoning matters more than the deliverable: a different practice would need different answers to the same questions.
The Olympic-level work, moved out of the biography and into the headline
Olympic-level work sat in a biography, where it read as background colour. It is a strong reason to choose this practice over the one down the road, so it became the proposition rather than a footnote.
gramedica.pl · Jak mogę pomóc
A flat list of interchangeable treatments gives a patient little help understanding why one treatment or practitioner is worth more. We wrote the strategy for a premium anchor session and specified the offer; Paweł approved it and delivers it.
The practice serves a city with an international population, and an English-speaking patient who lands on a translated afterthought reads it as one. Both languages ship as real versions of the site rather than one original and one courtesy.
What a search engine reads on gramedica.pl
The rebuild shipped structured data that gives search engines and AI-powered search accurate information about the practice, the practitioner and the services to draw on. It costs nothing extra at build time.
People now reach the practice directly from the site. It records taps on its WhatsApp and phone links, where the old site could only count who looked at a contact page. Search Console shows which searches bring people to it.
A rebuild, a repositioning and a new service shipped together, and nothing here is apportioned between the three.
Still open. The broadest search term has not been won: it gained visibility and still earns no clicks.
Before that, no one went to the website.
Gramedica is a client build and the terms are not disclosed. It is evidence about delivery: what gets built, and how the decisions are made.
Message us and we will discuss what you need. Or run the free audit on the site you have now, and get the findings first.
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